How to Create Sales Scripts

Don't let your reps wing it. Build powerful, interactive scripts that guide your reps without making them sound like robots.

Last updated: December 2025

Overview

A good script isn't a monologue—it's a map. It guides the conversation from "Hello" to "Deal Signed" while allowing for flexibility.

SalesAstro's Script Builder lets you create dynamic, easy-to-read scripts that your team will actually use.

Using the Builder

To create a new script:

  1. Go to Sales Assets > Scripts.
  2. Click New Script.
  3. Give it a clear title (e.g., "Outbound - SaaS Founders").
  4. Start typing! Use the rich text editor to add bolding, lists, and headers.

Structure Matters

Break your script into clear sections using headers: Opener, Value Prop, Qualifying Questions, and Close. This makes it scannable during a live call.

Dynamic Variables

Make your scripts personal. Use variables to automatically insert prospect details.

How it works

Type {{variable_name}} in your script. When a rep opens the script for a specific contact, we'll fill in the blank.

Common Variables

  • {{first_name}} - "Hi John..."
  • {{company_name}} - "I see Acme Corp is growing..."
  • {{industry}} - "We help Healthcare companies..."

Best Practices

🗣️ Read it out loud

If it sounds written, rewrite it. It needs to sound spoken.

🔄 Iterate

Your first draft won't be perfect. Listen to calls, see where reps stumble, and update the script.

🛡️ Include objections

Add an "Objection Handling" section at the bottom so reps aren't caught off guard.

Frequently Asked Questions

Frequently Asked Questions

Can I copy/paste from Google Docs?
Yes! Just paste your text into the builder. We'll preserve your formatting.
Do scripts work on mobile?
Yes, the script viewer is fully responsive, so you can use it on your phone or tablet.
Can I share scripts with specific people?
Yes, you can set permissions on each script to control who can view or edit it.

Ready to try this feature?

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